Choosing the right glass bottle shape for your product is a critical decision that can impact the product’s stability, branding, and labeling. In this article, we will explore some common mistakes that business owners make when choosing a glass bottle shape and how to avoid them.
Before that, let us explore the different glass bottle shapes available for product packaging.
- Round: A classic, traditional shape for liquids like beverages, sauces, and oils.
- Square: Often used for solid products like spices, candles, and cosmetics. Provides stability and maximizes shelf space.
- Rectangular: Similar to square, but with rounded corners, often used for personal care products.
- Bulbous: A rounded bottle with a large waist that tapers to a narrow neck, often used for specialty liquids and decorative purposes.
- Cylindrical: A straight-sided bottle with a round cross-section, often used for juices, syrups, and sauces.
- Taper: A bottle that narrows gradually from the base to the neck, often used for wine and spirits.
- Hourglass: An inverted taper shape, wider at the middle and narrow at both ends, often used for sauces and condiments.
- Bordeaux: A classic wine bottle shape, with a rounded shoulder and a straight or slightly angled body. Example: Château Margaux Wine Bottle.
- Oblong: These bottles often have a long and narrow shape, allowing for a comfortable grip and easy pouring.
Lets us now explore some common mistakes that business owners make when choosing a glass bottle shape and how to avoid them. This article will mainly cover round and square shaped glass bottles.
1. Not considering the product type:
One of the most common mistakes business owners make is not considering the type of product they are packaging when choosing a glass bottle shape. Different product types may require different shapes of bottles.
For example, a round bottle may be best for packaging a beverage, while a square bottle may be best for packaging a food item. It is important to consider the product type and the packaging requirements before choosing a glass bottle shape.
It is important to consider the product type and the packaging requirements before choosing a glass bottle shape.
2. Ignoring labeling requirements:
The shape of the bottle can impact the amount of labeling space available. Business owners should consider the labeling requirements for their product and choose a glass bottle shape that provides enough space for labeling without sacrificing stability.
3. Not considering product stability:
The stability of the product within the bottle is another important factor to consider when choosing a glass bottle shape. Business owners should choose a glass bottle shape that provides enough stability to prevent the product from spilling or tipping over.
4. Ignoring storage requirements:
The shape of the bottle can also effect the efficiency of storage. Business owners should consider the storage requirements for their product and choose a glass bottle shape that can be stored efficiently, such as a square bottle that can be stacked.
5. Choosing a novelty shape for the wrong reasons:
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Specialty glass bottle shapes, such as a wine bottle or a beer bottle, can be an effective way to differentiate a product from the competition. However, business owners should avoid choosing a novelty shape for the wrong reasons, such as because it looks cool or unique, without considering the impact it may have on the product’s stability, branding, and labeling.
6. Underestimating the importance of bottle strength:
The strength of the bottle is critical to ensure that it can withstand the demands of the packaging process, shipping, and storage. Business owners should choose a bottle shape that provides sufficient strength and stability to prevent breakage and protect the product. Generally, a round bottle helps equalizes pressure across its surface. On the other hand, due to uneven pressure, square shaped bottles have a high probability of getting cracks at corners.
7. Ignoring compatibility with automation and conveyor handling:
Automated packaging and conveyor handling can increase efficiency and reduce costs, but not all bottle shapes are compatible with these systems. Business owners should choose a bottle shape that is compatible with the automation and conveyor handling equipment they plan to use, to ensure smooth and efficient operations. Machine filling of a product in round shaped bottles is much faster and efficient compared to square ones.
8. Not considering bottle orientation:
The orientation of the bottle during handling and packaging can also impact its compatibility with automation and conveyor handling. Business owners should choose a bottle shape that allows for easy orientation, such as a round bottle that can be handled in any direction.
9. Neglecting Ergonomics:
The ergonomics of the bottle, including its shape and size, can impact the ease and comfort of handling. Business owners should choose a bottle shape that is ergonomically designed and fits comfortably in the hand, reducing the risk of injury during packaging and handling.
10. Underestimating aesthetics considerations:
When considering aesthetic considerations, the choice of a glass bottle shape is subjective and depends on the specific goals and brand image of the business. Some shapes may be better suited for certain products and industries, while others may be more visually appealing to certain audiences.
For example, square or rectangular bottles can convey a modern and contemporary look, while round or oval bottles can have a more traditional or classic appearance. Tall and slender bottles can create a sleek and elegant look, while short and stubby bottles can give a playful and fun vibe.
Ultimately, the best glass bottle shape in terms of aesthetics is one that aligns with the product and brand image, and appeals to the target audience. Business owners should carefully consider the visual impact of the bottle shape, as well as its practicality, and make a decision that balances form and function.
11. Overlooking cost:
The cost of the glass bottle can impact the overall packaging budget. Business owners should consider the volume of the product they are packaging, as well as any custom features or branding elements, when choosing a glass bottle shape. They should also consider the cost-effectiveness of the bottle shape and avoid choosing a bottle shape that is too expensive for the product volume.
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Have more questions related to shape of bottles? Want to know what should be your checklist to select the right shape for your product? We have an expert support team to address all your questions. Connect with us on email at digiprideecommerce@gmail.com.
Disclaimer : The images were simply used to illustrate the points mentioned in the article; we have no intention of promoting any brand or product.
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